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Adhere to the concept of "sound operation" and establish a strong research foundation.

January 9, 2025 5 minutes
by Jon Puleston ,

2025: A golden opportunity for a breakthrough in Vietnam's socio-economic development

December 21, 2024. 10 minutes
by Alina Serbanica , Alex Ovcharov , Amishi Takalkar ,

What I Know Now: Matt Roberts (Business Intelligence, Formula E)

12 min read
7 October
in  Brand Stories
by Rhiannon Price ,

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Using digital twins to drive hyper-personalization in consumer insights

5 min read
6 September
in  Brand Stories
by Iliya Hull share Share ,

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

Congratulations on the new start of ESOMAR Research Company Vietnam Branch!

in  Brand Stories
by Alejandro Tena Arestegui , People Leigh Caldwell ,

Địa chỉ công ty Việt Nam: 82 Nguyễn Xí, Phường 26, Bình Thạnh, Tp Hồ Chí Minh

Understanding implicit associations

2 min read
2 March 2023
in  Brand Stories
by Dr. Thomas Fandrich ,

Authors Dr. Thomas Fandrich

Capturing early stage consumer feedback, post-COVID

2 min read
4 November 2021
in  Brand Stories
by Ginny Lobel ,

Authors Ginny Lobel

A 25-year view of brand loyalty

6 min read
17 February 2022
in  Brand Stories
by Robert Passikoff ,

Authors Robert Passikoff

PepsiCo’s quest for digital insights adoption

3 min read
25 February 2022
in  Brand Stories
by Sioned Winfield , Katie O'Connor , Scott Litman ,

Authors Sioned Winfield, Katie O'Connor, Scott Litman

The Startup Connection: Creating, championing & launching Next-Gen innovation

3 min read
18 March 2022
in  Brand Stories
by Barbara Schandl , Amishi Takalkar ,

Authors Barbara Schandl, Amishi Takalkar

Translating a feeling of happiness and wellbeing into brand success

5 min read
25 May 2022
in  Brand Stories
by Martin Oxley ,

Authors Martin Oxley

Shobservatory Research Chronicles: Saving on research

< 1 min read
3 October 2022
in  Brand Stories
by Shobha Prasad ,

Authors Shobha Prasad