Minds and Machines: Discover the unique opportunity for the insights industry using
L'Oréal as an example of leveraging Generative AI for speed and innovation.
Learn how this technology can make the insights function shine across broader organizations.
Emotion-Inducing Fragrances: Harnessing the power of scent-evoked feelings.
Discover the cross-cultural evidence from the United States and China on mapping and measuring
the emotional response in the fragrance experience.
Empathy or Emptiness: Explore the impact of AI on human connection in qualitative research through
our ambitious, self-funded pilots conducted in the US, UK, and Japan. Does AI foster greater empathy,
or does it leave us feeling empty?
ESOMAR Congress Best Paper Award 2024 and ESOMAR Best Qualitative Paper - Peter Cooper Award 2024
Mapping Billions of Synthetic Journeys: Learn how we are creating a synthetic
population and simulate their trips in France to build granular traffic flows for
enhanced out-of-home audience performance.
Semantic Frontiers: Unearthing trends with AI and Knowledge Graphs .
How to transform social trends into practical and valuable business actions in the
evolving food industry by merging internal metadata with expansive social data
and adding a sprinkling of Generative AI.
ESOMAR Vietnam Branch Address:
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zalo:+84918082815
Contact Number: 0918082815
Email: ESOMAR084@outlook.com.vn
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