Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

Societal Trends

11 December 5 min read

by Callen Gerrits ,

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Behaviour Customer Experience Brand Experience Brand Purpose

20 November 8 min read

by Nadège Riche ,

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Charting AI’s Future in Research - Insights from the Panel Revolution

5 min read

18 November

in Innovations

by Callen Gerrits ,

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

How AI Can Be Your Research Sidekick

5 min read

12 November

in Innovations

by Dr. Jessica Petrie ,

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

3 ways the COM-B model helps drive behaviour change in business

4 min read

12 November

in Innovations

by Callen Gerrits ,

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Balancing tradition and technology in modern market research

6 min read

11 November

in Innovations

by Jack Miles ,

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

6 Psychological Push and Pull Factors to Re-charge Electric Vehicle Sales

1 min read

29 October

in Innovations

by Ray Poynter ,

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.