ESOMAR explores the AI revolution in market research

ESOMAR explores the AI revolution in market research

In the world of market research, artificial intelligence (AI) is leading an unprecedented revolution. As an important promoter 

of the global market research and data analysis industry, ESOMAR is actively exploring and introducing AI technology to bring 

cutting-edge tools and innovative insights to members and industry partners.

AI is changing every aspect of traditional market research:

Automated data collection: Collect consumer behavior data on a large scale through social media monitoring, voice recognition, 

and image analysis.

Intelligent data analysis: Use machine learning models to discover potential trends, consumer segments, and market opportunities.

Personalized insight output: With the help of natural language generation technology, insight reports can be quickly written to 

transform complex data into intuitive and easy-to-understand suggestions.

Real-time decision support: AI-driven predictive models help companies respond to market changes faster and seize business opportunities.

However, ESOMAR also knows that while enjoying the efficiency and value brought by AI, we must pay attention to data privacy, 

ethical compliance, and algorithm transparency to ensure the sustainable development of the industry and social trust.

In the future, ESOMAR will continue to promote the industry to jointly explore the deep integration of AI and market research, 

and help members walk at the forefront of global innovation.

ESOMAR has endless exploration and will create a better future with you.