Navigating Market Research in Japan | ESOMAR Renewal Tour 2025

In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasises the conservative nature of Japanese culture in adopting new methods while recognising the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry. This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.