Research-Innovations
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Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

Societal Trends
11 December 5 min read
by Callen Gerrits ,

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Behaviour Customer Experience Brand Experience Brand Purpose
20 November 8 min read
by Nadège Riche ,

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

ESOMAR brings the AI discussion to the community: AI Forum 2023

5 min read
2 November 2023
in  Innovations
by Xabier Palacio ,

Authors Xabier Palacio

Assessing AI's potential for Insights: lessons from ESOMAR's AI Forum

4 min read
6 November 2023
in  Innovations
by Lilas Ajaluni ,

Authors Lilas Ajaluni

Navigating the AI maze: directions from ESOMAR’s AI Forum

4 min read
20 November 2023
in  Innovations
by Ajitha Lakshmi Gopalakrishnan ,

Authors Ajitha Lakshmi Gopalakrishnan

The evolution of research methods

5 min read
21 November 2023
in  Innovations
by Ray Poynter ,

Authors Ray Poynter

Enriching qualitative insights

2 min read
21 November 2023
in  Innovations
by Nikki Lavoie ,

Authors Nikki Lavoie

Survival of the insights function: a LATAM case study

5 min read
23 April
in  Innovations
by Michael Rosenberg share Share ,

Authors Alejandro Prieto

Three Ways the Neuroscience of Shopping Helps FMCG Brands Stand Out

5 min read
4 May
in  Innovations
by Alex Ovcharov ,

Authors Alex Ovcharov

Better Brand Health Tracking: Tracking Metrics that Lead to Brand Growth

5 min read
3 June
in  Innovations
by Madita Brandhorst ,

Authors Madita Brandhorst

The EU’s Code of Practice on AI to consider the insights industry

3 min read
3 October
in  Innovations
by Xabier Palacio ,

Authors Xabier Palacio