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Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

Societal Trends
11 December 5 min read
by Callen Gerrits ,

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Behaviour Customer Experience Brand Experience Brand Purpose
20 November 8 min read
by Nadège Riche ,

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Room 101: Marketing jargon to bin

5 min read
26 July 2023
in  Innovations
by Louise McLaren ,

Authors Louise McLaren

Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.

5 min read
2 August 2023
in  Innovations
by Simon Garnett ,

Authors Simon Garnett

Innovation in statistics

6 min read
3 August 2023
in  Innovations
by Kevin Gray ,

Authors Kevin Gray

Essential traits for young researchers (that Chat GPT doesn't know about)

5 min read
7 August 2023
in  Innovations
by Marissa Tsioutsis , Roger Kong ,

Authors Marissa Tsioutsis, Roger Kong

Unleashing AI's power in quantitative analysis

7 min read
21 November 2023
in  Innovations
by Jon Puleston ,

Authors Jon Puleston

6 ways ESOMAR Congress 2023 will supercharge your research

5 min read
17 August 2023
in  Innovations
by Jack Miles ,

Authors Jack Miles

AI: All-Inputs

5 min read
4 October 2023
in  Innovations
by Hunter Thurman ,

Authors Hunter Thurman

How AI affects your day to day

2 min read
25 October 2023
in  Innovations
by Xabier Palacio ,

Authors Xabier Palacio

Unearthing insights in the age of no-code and AI

2 min read
27 October 2023
in  Innovations
by Iliya Hull ,

Authors Iliya Hull

Decoding the zeitgeist of purchase decisions

5 min read
1 November 2023
in  Innovations
by Hunter Thurman ,

Authors Hunter Thurman