The Unique Landscape of Market Research in Vietnam | ESOMAR 2025 Update Journey
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage,
ESOMAR’s representative in Vietnam.
They discuss Richard’s deep background in market research, the unique opportunities and
challenges of the Vietnamese market, and the cultural factors that shape consumer insights.
Richard also shares his insights on the role of young researchers, the importance of mentorship,
and the upcoming ESOMAR Connect event in Vietnam. The event is designed to promote industry
exchange and professional development. 🇻🇳 This year, ESOMAR will bring together the market
research and insights community from 12 countries for the Asia Pacific Connect 2025 Update Journey.
Join ESOMAR in Vietnam on June 26, 2025 to learn how this dynamic, forward-thinking region is
evolving and revolutionizing the industry, from innovative approaches to emerging trends such
as AI-driven insights.
