Unleash the Power of Synthetic Data | Insightful Talk
In this conversation, Scott Worthge and Kyle Hope of Quest Mindshare discuss the concept of synthetic data,
its application to market research, and a comparative analysis of US and Latin American research.
They delve into the differences between quantitative and qualitative aspects of synthetic data,
the importance of emotional context in human personality, and the future of market research driven
by AI and synthetic data techniques.
ESOMAR Global Research will continue to update the latest news in the global market.
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