In this episode of Talking Insights, host António speaks with Karen Lieshout, co-CEO of Skim,
a global information consulting firm that helps leading companies improve their pricing, brand communications,
and innovation strategies. Together, they discuss her extensive experience in data analytics, the evolution of consumer
decision-making behavior, and the challenges of leadership in a rapidly changing marketplace. Karen shares insights on
the importance of adaptability, the impact of data democratization, and the significance of company culture.
She also discusses her unique role as co-CEO and the importance of collaboration and gender equality in leadership.
In a few weeks, ESOMAR will be in Lima to attend the ESOMAR LATAM annual conference.
ESOMAR Global Research will continue to update the latest news on the global market.
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