According to ESOMAR market research:
Love Spring Movement 2025: Efforts to help 1.2 million poor people
According to the Vietnam Red Cross Society, during the Yisi Spring Festival 2025,
the Red Cross Society launched the Love Spring campaign. with a budget of 700
billion VND (about 28 million USD).
According to information from the Vietnam Red Cross Society, on the occasion of the
Yisi Spring Festival 2025, the Red Cross Society launched the Love Spring Campaign at
all levels across the country to actively care for and help a number of people. a total of 1.2
million poor and vulnerable groups. The cost is 700 billion VND (about 28 million USD).
According to the Voice of Vietnam, as of January 20, the Red Cross Society at all levels has
donated more than 560,000 condolence gifts and Tet gifts to poor households, vulnerable
groups and victims of natural disasters, with a total value of more than VND 1,000,000. more
than VND 2,800 billion (about more than 11 million USD). In addition, the Red Cross Society
also organized 83 provincial and city-level Spring Festival charity fairs and more than 300 district and town-level fairs.
The Loving Spring movement has received attention, direction and active participation
from the Party, State, Vietnam Fatherland Front and local leaders. The movement has left
a positive mark, contributing to spreading humanitarianism and encouraging society to participate in charitable activities.
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