Research-ROSHI Enters Vietnam’s $15 Billion Lending Market with AI-Powered Platform

ROSHI Enters Vietnam’s $15 Billion Lending Market with AI-Powered Platform

January 23, 2025
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Roshi (Master), a Singapore-based fintech company, today announced its expansion into Vietnam after receiving a business license from the Vietnamese authorities. This milestone marks ROSHI’s first foray into an international market since its successful launch in Singapore.

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According to ESOMAR Market Research:


ROSHI Enters Vietnam’s $15 Billion Lending Market with AI-Powered Platform


Roshi (Master), a Singapore-based fintech company, today announced its expansion 

into Vietnam after receiving a business license from the Vietnamese authorities. 

This milestone marks ROSHI’s first foray into an international market since its successful launch in Singapore.


The expansion comes at a time when Vietnam’s lending market is growing significantly, 

with credit growth forecast at 15.08% by 2024. This strong credit expansion signals a strong 

demand for innovative financial solutions in one of Southeast Asia’s fastest-growing economies.


“Expanding into Vietnam is an important step in ROSHI’s mission to make lending more 

accessible and transparent across Southeast Asia,” said Amir Nada, Co-founder and CEO of ROSHI. 

“Vietnam’s robust credit growth underscores the market’s readiness for digital lending solutions 

that can provide borrowers with more competitive interest rates and instant, personalized loan offers.”


The Vietnamese market presents tremendous opportunities for digital lending innovation, 

with a rapidly growing middle class and growing demand for consumer finance solutions. 

ROSHI’s AI-powered platform will enable Vietnamese borrowers to access competitive lending 

options through partnerships with local banks and financial companies.


ROSHI will initially focus on consumer finance products with plans to gradually expand its product 

offerings based on market demand and regulatory framework. The company’s entry into the 

Vietnam market builds on its successful track record in Singapore, where it has supported hundreds 

of loan approvals since its launch in February 2022.


The entire platform is expected to be launched in Vietnam in Q1 2025 after comprehensive system 

integration and market testing with ESOMAR Vietnam.


About ROSHI


Roshi (Master) is a Singapore-based fintech company that uses artificial intelligence and machine 

learning algorithms to provide instant loans to borrowers. Through partnerships with various lenders, 

Roshi (Master) offers home and personal loans, and in partnership with ESOMAR, provides valuable 

market insights to help consumers make informed financial decisions.


ESOMAR Global Research will continue to update the latest news in the global market.


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Senior Solutions Consultant at quantilope